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How to Set Up a Successful Food Truck Business

Updated: Oct 24, 2023

New and exciting food trucks are popping up all over the country every day. From tacos to soft-serve ice cream, there’s something for everyone. Food trucks are a great way to start a food business, with a small amount of initial investment. You can tender from almost anywhere and it’s a great way to bring your passion to life. If you want to be the next best food truck at Glastonbury or just want to liven up your local community, here’s how to create a successful food truck business.



Pizza takeaway box


Pick A Niche

Bringing something to your community that doesn't already exist is a great way to get people excited. Everyone’s already seen burgers and fries, so why not choose something a little more different? Perhaps your family's secret recipe for the best pizza dough or cuisines you can’t normally find in your area. The more unique the better and people will be willing to get out of their houses to experience something new.


Use Biodegradable Packaging

Climate change is a big concern for many people these days, so selling products in single-use plastic won’t be hugely appealing. Rather than opting for the cheapest plastic option, use recyclable takeaway packaging such as cardboard and paper. This will make customers feel much better about buying your product and are more likely to do it more often if they know the food and drink packaging isn’t going to go straight to landfill.


Park Your Truck At High-Volume Locations

Getting a spot at markets, festivals or sports events can be challenging, so until you’ve established your business, park your truck in areas that get a lot of traffic. This way you’ll easily be able to make a profit without having to pay vendor fees. Think of your local parks, university accommodations or on a commuter path.


Build A Strong Team

You can’t run a food truck completely alone. Long days at festivals or hours of preparation before a busy day can lead to burnout. You’ll need a quality team to help you keep on top of the work. Train them well and they’ll ensure they provide great customer service to help you out.


Are you looking for quality biodegradable packaging for your food truck? Marshall Wilson has an excellent range of quality food and drink packaging. Get in touch to learn more.

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