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Scooping Success: Tips for Launching Your Ice Cream Shop

Updated: Oct 24, 2023

Dreaming of turning your passion for ice cream into a successful business? Starting an ice cream shop can be a sweet journey, but it requires careful planning and execution. From choosing the right ice cream tubs to crafting a warm and welcoming atmosphere, here are some valuable tips to get your scoop shop off to a promising start.



Ice cream

Selecting the Perfect Ice Cream Tubs

Your ice cream container is more than just a vessel; it's an integral part of your brand and customer experience. When choosing ice cream tubs, consider the following:


Determine the ideal tub size for your servings. Offering various sizes can cater to different customer preferences and needs. Ensure your tubs are uniform for a professional and cohesive look.


In today's eco-conscious world, opt for recyclable ice cream packaging. It shows your commitment to sustainability and appeals to environmentally-conscious consumers. Prominently display recycling information on your packaging to encourage responsible disposal.


Invest in high-quality tubs that keep your ice cream fresh, preventing freezer burn and flavour contamination. Consider custom branding options to make your ice cream tubs stand out on the shelves.


Creating an Inviting Atmosphere

Beyond the ice cream itself, your shop's atmosphere plays a crucial role in attracting and retaining customers:


● Design an aesthetically pleasing interior that complements your brand's image. Bright colours, cheerful decor, and comfy seating can set a welcoming tone.

● Incorporate ice cream-themed elements to create a sense of immersion and fun.

● Hospitality packaging goes beyond just serving ice cream; it's about providing an unforgettable experience.

● Train your staff to be friendly, attentive, and knowledgeable about your products.

● Offer samples and encourage customers to explore new flavours.

● Set your shop apart with creative ice cream flavours that can't be found elsewhere. Rotate your offerings to keep customers coming back for more.

● Develop a menu that includes a variety of options, catering to dietary restrictions and preferences.


Marketing and Community Engagement

To build a loyal customer base, it's essential to get the word out about your ice cream shop. Establish a strong online presence through social media platforms. Share mouth-watering photos, engage with your audience, and promote special offers.


Collaborate with local businesses, such as coffee shops or bakeries, to create unique dessert offerings or joint promotions. Participate in community events and sponsorships to foster a sense of belonging. Reward your regular customers with loyalty programs or punch cards. This encourages repeat visits and helps build lasting relationships.


Ice Cream Tubs From Marshall Wilson

Starting an ice cream shop requires careful consideration of factors like ice cream tubs, recyclable packaging, and hospitality. By selecting the right materials, creating a welcoming atmosphere, and engaging with your community, you can embark on a delicious and successful entrepreneurial journey in the world of ice cream.


Remember, it's not just about serving ice cream; it's about creating memories and smiles, one scoop at a time. Here at Marshall Wilson, we provide our customers with high-quality ice cream tubs, with a range of options available including tubs with lids, recyclable options and paper ice cream tubs.


Get in touch with us today to find out more about our ice cream tubs and the full range of food and drink packaging we offer.

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